THEY WOULDN'T JUST DO IT!

Nike now lets you personalize your shoes. They will stitch a word or phrase of your choice onto your sneakers, under the swoosh. Jonah Peretti filled out the form and sent them $50 to stitch "SWEATSHOP" onto his shoes. Here are the responses he got:
From: "Personalize, NIKE iD"
To: "Jonah H. Peretti"
Your NIKE iD order was cancelled for one or more of the following reasons:
1) Your Personal iD contains another party's trademark
2) Your Personal iD contains the name of an athlete or team
3) Your Personal iD was left blank.
4) Your Personal iD contains profanity or inappropriate slang.
If you wish to reorder your NIKE iD product with a new personalization please visit us again.
Thank you,
NIKE iD

From: "Jonah H. Peretti"
To: "Personalize, NIKE iD"
My order was cancelled but my Personal NIKE iD does not violate any of the criteria outlined in your message. The word “SWEATSHOP” is not:
1) Another's party's trademark
2) The name of an athlete
3) Blank, or
4) Profanity
I chose the iD because I wanted to remember the toil and labor of the children that made my shoes. Could you please ship them to me immediately?
Thanks,
Jonah Peretti

From: "Personalize, NIKE iD"
To: "Jonah H. Peretti"
Your NIKE iD order was cancelled because the iD you have chosen contains inappropriate slang.
Thank you,
NIKE iD

From: "Jonah H. Peretti"
To: "Personalize, NIKE iD"
Thank you for your quick response to my inquiry about my custom running shoes. Although I commend you for your prompt customer service, I disagree with the claim that my Personal iD was inappropriate slang. After consulting Webster's Dictionary, I discovered that "SWEATSHOP" is part of standard English, and not slang. The word means: "a shop or factory in which workers are employed for long hours at low wages and under unhealthy conditions." Its origin dates from 1892. So my Personal iD does meet the criteria detailed in your first email. Your website advertises that the NIKE iD program is "about freedom to choose and express who you are." I share Nike's love of freedom and personal expression. The site also says, "If you want it done right, build it yourself." I was thrilled to be able to build my own shoes, and my Personal iD was offered as a small token of appreciation for the sweatshop workers poised to help me realize my vision. I hope that you will value my freedom of expression and reconsider your decision.
Thank you,
Jonah Peretti

From: "Personalize, NIKE iD"
To: "Jonah H. Peretti"
While we honor most Personal iDs, we cannot honor every one. Some may contain material we consider inappropriate or simply do not want to place on our products. Unfortunately, this obliges us to decline Personal iDs that may otherwise seem unobjectionable. With these rules in mind, we cannot accept your order as submitted.
Thank you,
NIKE iD

From: "Jonah H. Peretti"
To: "Personalize, NIKE iD"
Thank you for the time and energy you have spent on my request. I have decided to order the shoes with a different iD, but I would like to make one small request. Could you please send me a color snapshot of the ten-year-old Vietnamese girl who makes my shoes?
Thanks,
Jonah Peretti