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BALTIMORE, MD - Due to Mary-Kate Olsen\'s recent announcement of her battle with anorexia, she and her sister Ashley\'s \"Got Milk?\" ads have been pulled from the campaign.
\"We need the people in our ads to represent a healthy lifestyle,\" stated campaign director Boris Spyder.
The incident triggered the pulling of all past celebrity ads when it was brought to their attention that most celebrities are either anorexic, bulimic, or addicted to drugs. In the case of Whoopi Goldberg\'s ad, the advertisers commented, \"She\'s healthy, but she\'s just not funny.\"
Advertisers have decided to no longer use celebrities, creating an all-new \"Got Milk?\" campaign that will begin running this fall using healthy, dairy-loving Wisconsinites.
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2586
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6_12_gotmilk.jpg
issue
vol 6 - issue 12 (aug 2004)
section
stories
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